Privacy policy.

Effective date: 23rd November 2025

1. Who We Are

Black Women On Wheels (BWOW) is a community cycling club that creates inclusive spaces for Black women to ride, connect, and thrive.

This privacy policy explains how we collect, use, and protect your personal data when you visit our website or interact with us online.

Contact us: bwow.cycling@gmail.com

2. What Personal Data We Collect

When you use our website or engage with our online content, we may collect the following:

a) Information You Provide Directly:

  • Name and contact details (e.g. email address)

  • Details submitted via forms (e.g. event registration, membership interest, newsletter sign-up)

  • Survey responses (e.g. feedback, diversity and inclusion monitoring – optional)

  • Testimonials or media submissions (with consent)

b) Automatically Collected Data:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Website usage data (e.g. pages visited, time on site) through cookies and analytics tools

3. How We Use Your Data

We use your data to:

  • Respond to enquiries or contact requests

  • Process sign-ups (e.g. newsletter, events, membership interest)

  • Improve our website and user experience

  • Promote BWOW activities (with consent for testimonials and media)

  • Monitor diversity and community engagement (with consent)

4. Cookies and Website Analytics

We use cookies to enhance website functionality and analyze site traffic. These may include:

  • Necessary cookies (for basic site functionality)

  • Analytics cookies (e.g. Google Analytics)

  • Marketing or social media plugins (e.g. Instagram embeds)

You can manage or disable cookies through your browser settings.

5. Lawful Basis for Processing

We process data under these UK GDPR bases:

  • Consent – for marketing, testimonials, and optional data

  • Legitimate interest – for site operation, analytics, and community engagement

  • Legal obligation – for safeguarding or health/safety when relevant

6. How We Store and Protect Your Data

We use secure, password-protected systems to store data, accessible only to authorised team members.

Data provided via the website (e.g. newsletter sign-ups, contact forms) is stored securely and not retained longer than necessary.

7. Third-Party Services

We may share your data with trusted third-party providers who help us operate our website and communications, including:

  • Mailchimp – for newsletters

  • Eventbrite – for event registration

  • Google Analytics – for website usage tracking

All third parties are required to comply with data protection laws.

8. International Data Transfers

Some data may be processed outside the UK or EEA (e.g. via Mailchimp). In such cases, we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place.

9. Your Rights

You have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Request deletion

  • Withdraw consent at any time

  • Object to or restrict certain processing

  • File a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, contact us at: bwow.cycling@gmail.com

10. Updates to This Policy

We may update this privacy policy from time to time. Any major changes will be posted on our website or shared via email or social media.